Our Vision
In conjunction with our marketing strategies, we create vast efficiencies and quality improvements by a concept we call "platooning," which substantially lowers our overhead and allows us to pass the savings onto you, while providing better service to our owners and their guests than anyone in the business. Traditional operators spend 90% of their time training, managing, supplying and staffing housekeeping, maintenance, food and beverage, front desk, reservations and sales staffs. In fact, traditional organizations will brag about their one to one or higher employee to guest ratio. We don't think they should brag anymore. When you call Durango Premier Vacation Rentals as a property owner or guest, you get to talk to an owner of the company, not an hourly wage earner. Our decentralized approach to organization is the 21st century model. Instead of struggling with something as challenging as staffing and training a housekeeping staff, our strategy is to pick the best housekeeping service provider in the communities we operate in and let them focus on what they do best. And we focus on what we do best - marketing, logistics and owner relations. This strategy is applied across the board to all of the core services we engage to run our operations. And the elegance of it is, if one of our service providers, maintenance for example, can only handle ten units, that's fine. We let them own those ten and we find the best possible service provider to pick up where they left off. We're not locked in to our own departmental dogma trying to wear every single hat. It just waters down the quality of the service. Why do you think hotels and resorts typically struggle to provide the same quality of food service as the local bistro down the street? Because the bistro is focused on their core business. The hotels and resorts try to do everything well, and everything winds up being mediocre. And in the process they build enormous operating overhead, and homeowners in traditional rental programs pay for this overhead in their higher revenue splits.
Our vision of the new lodging paradigm is one where lodging customers still look for great service, but they define it differently. Service means getting to talk to a personable, well-traveled, professional on the phone who is extremely well-versed in assisting them with property selection and vacation planning to maximize their experience and minimize their logistical headaches. If we accomplish those goals alone, we've surpassed the vacation experience of the vast majority of travelers in today's market. Service means a flawless progression of logistics with clearly defined and simple directions on how to have the easiest and most enjoyable time on your way to your destination, during your visit, and in departure. Service means expectations of quality of product being exceeded. We grade and monitor the quality of our rental units closely to ensure we're only offering a first-rate, A-rated experience. Service means concierge services that not only provide access to the hidden gems of experience in a community, but discounts to the finest service providers therein. And service means value, feeling like the experience and quality are superior to the price they're accustomed to paying. We can do all of these things because we're not tied down with 90% of what other lodging managers do on a daily basis. We know because we've personally operated large four-star quality resort properties. We feel that professionally managed properties that take advantage of the shift in consumer behavior driving the growth of the "by-owner" lodging networks have tremendous revenue growth potential as the traveling consumer become more and more familiar with the elevated level of quality and service we've achieved.